Your Roadmap to growing Your OWN Thriving Business

THE POWER OF PROFIT: The Roadmap to growing Your Own

Thriving Business and Never, Ever Looking Back.

So here is the thing…


I’ve learned a thing or two in the (almost) five years that I have been running my own business and I have distilled this for you so you can have Your Roadmap to growing Your OWN Thriving Business.


What I have learned has to do with knowing what it is that has really worked in the process of growing and scaling a business.


And while there are a lot of experts telling you that you should just do a product launch, or post on social media six times a day, or even worse, grow a list of 10,000 people without any idea of what you will sell them, or with no strategy whatsoever.


The truth is that the road to a successful business needs to be way more strategic than that, but also does not have to be that hard.


Instead of loads of information, you need insight more than anything else.


You need a roadmap rather than trying to learn every strategy on the planet from day one.


Paid traffic, google ads, Facebook ads, webinars, online summits, masterminds, video content, product launches…


Phew … I got tired just writing that!


The truth?


You might not be ready for any of that.




I know.


How are you supposed to grow your business then?


And how are you supposed to make 10 k $10,000/ month, or $250K a year if you are not hustling day and night, working 24/7 …just to feel good about “having a win”?


and linking your self-worth to that business success.


Sound familiar?


I get it.


I have been there and now I am telling you…




It is called:   PowerProfit_woPic_blank


And it is about to rock some people’s lives.


What is The Power of Profit Roadmap?


The power of profit is your complete roadmap, five simple strategies—or stages—so you can grow your own thriving business,   and never—I mean ever—look back!   The Power Profit Roadmap teaches the 5 main stages of growing a business:  


  1. The Figure-it-out
  2. The Build & Generation
  3. The Hustle
  4. The Machine
  5. The Leverage and Profit


If you ask me, the best thing of all is…


That each one of the stages has its own set of metrics and parameters that helps you easily identify what stage you are in,


what “bright shiny object” NOT to focus on, and what you must do to move as quickly as possible to the next stage.


The whole objective of this roadmap is to give you clarity and eliminate those feelings of overwhelm.   It will help you feel more confident, more excited, and you will experience a dramatic difference in the speed of the growth of your business.


My Biggest Struggle Building My Own Business


Permission to be completely honest with you…


My journey to where I am today has been anything but “easy.”


And while I have been able to build a half million dollar business that I can run from anywhere in the world (literally my whole office fits in a carry-on bag),


It has not been without my fair share of being overwhelmed, frustrated—feeling lost as to which strategy to follow at that particular moment,   Which expert to pay attention to, what mastermind to join and how many thousands of dollars I needed to spend if I wanted a “good” mentor to help me and guide me.


Listen, I am all about mentoring.


I have always had a person I could talk to, one-on-one, and to be honest I don’t ever want to be without one.




I believe that at the very beginning when you are making $0, ZIP money, it would be helpful to have a clear roadmap, a guide, and a strategy that did not require you to mortgage your home to pay for it.


Let me show you how this went down for me.


Back in 2012, I had a breakthrough.


I had graduated from my 5th certification (I know, eternal student, right? maybe you are, too?)


Business Degree, Masters in Finance, Professional Coach, Master Coach, Energy Healing practitioner, yada yada yada.


Having left the work force several years before to build a family, I had been a stay-at-home mom, which did not turn out too well (but that is a story for another time.)


I was ready to “play bigger.”


I needed to find a way to create income from the comfort of my home


So I could be there for my kids when they came home from school, so I could travel with them when I needed to—but I had no idea how to get started.


So I hired my first coach, and Bam! Things started moving pretty fast, I might say … however, one day I found myself with


A gorgeous website … beautiful branding … but only three clients!


I wanted more. I wanted to help more people. I wanted to change the way the world operates. more than anything, I wanted to dedicate my life to helping WOMEN FIND THEIR POWER,


so no other woman ever would be stuck for not having enough money!


I had a huge desire to make this work.


I had put 120% of my energy into my business,


But I felt depleted,




And I doubted myself.


How am I supposed to make this work?!


Maybe I am not cut out for this?



BUT GIRL, I was determined.


I remember saying, “if other people can, I can too! I will figure this out.” this was my only option.


So, I regrouped and started back at square one,


This time focusing on:


1) Marketing (I had the branding piece down.)

2) Lead generation, and

3) Sales


Fast forward to today.


I have built a business that has different components: year-long mastermind, a year-long group program, a couple of 6 to 8 week online programs. I wrote a book, I have a membership site where people can learn from me at a fraction of the price UCPC  full of entrepreneurs I absolutely adore.


I am dedicated to reaching more people with programs that deliver true value.


I am dedicated to creating offers where you can get the support you need without breaking the bank.


That is how


PowerProfit_woPic rect


was born!


You see, as I worked with more and more people, I noticed a common theme.


People are overwhelmed with so much contradictory information.


People are stuck in a vicious cycle of never feeling good about themselves


because they are comparing themselves to others that they see online, and they get confused about which tasks to focus on to get the results they desire. and may I say,  deserve!


And since I have been in their shoes and felt their frustrations, I set a goal to create the roadmap that I wish I had had—a roadmap that will help my clients keep focused, on track, and gradually but steadily move towards their ultimate goal.


Basically, I focus on helping them build profits in their businesses.


And now, I want to do the same for you and your business.


So, which stage of business are you in?


Let’s do this!




This is the first stage of the roadmap and where we all start.


Typically this stage lasts from 3 to 6 months.


You know you are in the Figure-Out stage if:


  • You have no list and no sales. heck, you don’t even have a business.
  • Nobody knows you.
  • You have desire and motivation to grow your business.
  • You’re starting from scratch with no clients.
  • You’re not making any money, and
  • You need to figure out what it is that you do, who it is that you serve, and how you can help them.


Is this you?


Can you see yourself and your business in this description?


If so, most likely you feel:


  • Lots of uncertainty and lack of clarity
  • Lost and don’t know where to start
  • You have no idea if you will be able to make “this business thing” work.
  • “I am not sure if I can do this.”
  • Other people are doing it, but you are unsure if this is a reality for you
  • Your closest friends and family don’t understand you. They may even look at you as if they are thinking: “I wonder what she drank?” or “yes sure, you’ll be making money doing … what?!”


Your internal conversation sounds like:


  • I’m not sure anyone will buy what I’m selling.
  • I want to build my business, but HOW?
  • I want to get clients, but HOW?


Sound familiar? Yep!   Welcome to the Figure-It-Out stage!



  • Exhilaration when it works
  • expectation and excitement about your future
  • Hope (maybe for the first time in a long time)
  • you have FOUND your passion
  • Proud that you’re doing what it takes to chase your dreams
  • Inspired and open to new mindsets, practices, and habits
  • Excited about life and the small things


So what strategies should you focus on in The Figure-It-Out Stage?


Things like:

  • Your Messaging and Branding
  • Profitable Niche selection
  • Clearly, Identify and understand your ideal client and how they think and speak so YOU can start speaking their language
  • Position yourself to be identified as an expert
  • Market research

And so much more!


Are you EAGER to get the full scoop on all the tasks you should, and more importantly, should NOT be focusing on?


Last question you may have is


“Erika, how can I know when I am done with the Figure-it-out Stage, and I am transitioning into The Build & Generation Stage?


Ideally, you have:

  • A rock-solid understanding about your industry, niche, and messaging
  • A simple website, up and running
  • Your website analytics installed and functioning
  • Your first Free Gift/Opt-in created and ready
  • Your social profiles up, and you are keeping up with them
  • Your competitors’ analyses done
  • your signature process and value you bring to a customer
  • weekly content consistent with your signature process, and using basic SEO to drive traffic to your website


If you have a checkmark next to each of these, you are ready for…




Ah yes, the build & generation stage.


This is the second stage of the roadmap and should not be misinterpreted with easiness or hype. In this stage, visibility and presence is everything!   The main goals of the Build and generation stage are:


  • Get clients
  • Test your processes and refine them
  • Master the process of marketing for lead generation
  • Learn to sell
  • Be more visible


This stage usually lasts from six months to a year, but to be honest, it all depends on your capacity and commitment to take fast action and be consistent.


This can happen in six months or it may take up to two years.


It took me about a year before I was ready to transition from this stage into The Hustle.


So how do you know if you are on the Build & Generation Stage?   You have:


  • You have sales, but they are erratic and inconsistent.
  • 100 to 1000 subscribers on your list
  • You are emailing content every week.
  • Active social media channels (with less than 1000 followers)
  • You are eager and feel the excitement to make your business grow faster!
  • A growing Facebook group
  • Income between $1000 and $5000


The emotions you are experiencing are:


  • Hopeful, at times, but afraid it will never work
  • Feeling like you have  worked too hard for a small return
  • Feeling like “I can’t do more. I don’t have any More Time.”
  • Feeling frustrated by tech issues
  • Experiencing some degree of the “imposter syndrome” (feeling like a fraud)
  • Contemplating giving up
  • Feeling like you’re getting nowhere
  • You second-guess yourself … a lot
  • You wonder why it’s “taking so long” when it seems so easy for everyone else.


I know it doesn’t sound sexy.


If I read this, I might also consider giving up.


Indeed, let me tell you I did.


In complete transparency, I was so exhausted, overwhelmed, and tired that I seriously considered going back to get a job.


Then I realized I wouldn’t have control of my schedule anymore. I would have to “ask for permission” to take time off.   Likely I would not be able to stop working at 3 PM.   My income would be capped at what my boss believed was “acceptable” for me to make, or it would be based on “market average.”   So I recommitted.


Welcome to the Building & Generation!

  • Get more visibility.
  • Get your first clients.
  • Test your processes and refine them.
  • Master the process of marketing for lead generation.
  • Create your first product, program, or service to sell.
  • Learn to sell.

And that’s not all…   Do you want a deeper look into the tasks you should and should NEVER focus on in The Build & Generation?


Now that you know you’re in the Build & Generation Stage, how can you tell if you’re ready to move on to The Hustle Stage?


  • You are consistently making more than $3,000 a month.
  • You have consistency in your income.
  • You have between 1000 to 5000 subscribers.
  • You have between 500 and 1000 social media followers.
  • A solid understanding of the areas of interest and the pain points of your audience.


If you have a checkmark next to all of those things, you are ready for…




Now, this is when everything starts to change.  


Things make sense.


You start to have more fun!


Because you worked so hard during the figure-it-out and the Build & Generation stages, you actually are at a point where you things just start to click. You are building momentum, and you start mastering the marketing and sales processes that will help you get into The Machine Stage.


This is when income generation, Leverage income, and—maybe, just maybe—some passive income starts rolling in.


However, from my point of view, this is a crucial time. you truly need to Hustle it up.


You must make what is working happen in a shorter period of time,  taking less of your energy and time,  but happening more consistently.


This is what will get you to the next level—to that six-figure business, or those five-figure months.


How do you know if you are ready for the Hustle stage?


  • You are consistently making more than $3,000 a month.
  • You have consistency in your income.
  • You have between 1000 to 5000 subscribers.
  • You have between 500 and 1000 social media followers.
  • You have a solid understanding of the areas of interest and pain points of your audience.


If this looks like the current state of your business, keep reading.


If this is you, most likely you have experienced at least some of these emotions:


  • Feeling that you’ve put in a lot of work but you haven’t seen the results that you want.
  • Overwhelmed and depressed about what it has taken to get to this stage.
  • You may start to question if this is what you want to do for the rest of your life?
  • You may be thinking “If I have to sacrifice this much,  I’m not sure I want to keep going.”
  • You are overwhelmed by the amount of content that you need to create.
  •  You are having difficulty managing content creation and marketing activities this in addition to business fulfillment (taking care of your own customers).
  • Start to feel anxious about hiring your team members (worried that you won’t have enough money to pay them)
  • Experiencing control issues around delegating

On The positive side:


  • You have more confidence because you know what works.
  • You know you can make money.
  • You feel excited because you know this can absolutely work.
  • You’re Hopeful.
  • You feel excited to work with people.
  • You are thinking: “If I can only figure this out a bit faster.”
  • You are beginning to think that you can make a living from your business.


Some of the tasks you should focus on at this stage:

  • Selling higher priced products
  • Hiring at least one team member
  • Working on building at least three funnels that work for conversions
  • Improving customer retention and maximizing lifetime value of a customer
  • Improving your marketing service, and removing yourself from administrative tasks
  • Creating product launches

And so much more!


And that’s not all…


Want to get a deeper look at the tasks you should and should NEVER focus on in The HUSTLE Stage?



Now that you know you’re in The HUSTLE, how can you tell if you’re ready to move on to The Machine?

  • You are consistently making more than $10,000 a month.
  • You have at least three offers that are selling, three funnels that are converting,  and planned marketing activities that you know work.
  • You have over 5000 email subscribers.
  • You have systems in place to help you with the daily operation of your business.
  • You have between 1000 and 2000 social media followers
  •  You have two team members that are working fabulously for you.


If you have a checkmark next to those things, you are ready for…




YAY!! I’m doing the happy dance with you.


It has been really hard, but you’ve stayed committed and made it through the first three stages.


This is a fabulous stage to be in.  


Because this is when things begin working on auto pilot.


You begin scaling up faster,  and you’re setting everything up in order to get your business on to the million dollar rundown.


This is super exciting!


This stage is when you are paying yourself handsomely, and you still have money left over in the bank—your profit.


** Double happy money dance!**


So how long does it take to complete this stage?   It depends on your particular situation.


For me, it lasted about twelve months.


However, those twelve months are not nearly as difficult and trying as the other stages.


So how do you know if you are already in The Machine?


  • You are consistently making more than $10,000 a month.
  • You have at least three offers that are selling,  three funnels that are converting,  and planned marketing activities that you know, from previous experience, work.
  • You have over 5000 email subscribers.
  • You have systems in place that help you with the daily operation of your business.
  • You have between 1000 and 2000 social media followers.
  • You have two team members that are working fabulously for you.


Does this look like your business?


If so, most likely you are experiencing:


  • Excitement
  • Tired and overwhelmed, especially if you haven’t grown your team
  • Scared about hiring and think “What if I can’t pay this person?”
  • You worry “What if I cannot sustain the business growth?”
  • You find new levels of confidence and clarity.
  • You have gotten over the criticism and haters.  Yes, it still hurts, but you are more focused on your mission.
  • Definitely diminished self-doubt


Although I have, to be honest with you, self-doubt will happen from time to time.


However, the further into the journey you are, the more you will be able to understand your own patterns, so you can manage them more easily and faster.   So


What tasks should you be focused on during The Machine?




Well, that and a few other things…


If you want to know what those other things are and which tasks you should still be doing and which should be delegated.






So how do you know when it is time to move on to The Leverage and Profit?   Yay!


  • You are making at least $20,000 dollars a month.
  • You have close to 10,000 email subscribers, or maybe more.
  • You have a solid team that supports you.
  • You’re completely removed from the customer service tasks.
  • You have grown your team so you can totally trust them.
  • You have a copywriter, a graphic designer, and a tech person who helps you with your website.
  • You have five funnels that work consistently.
  • You are scaling up and ready to crank it up.



If you have a checkmark next to the side of those things, you are ready for the…




 YAY!!  You made it!!  


I know it has not been easy.


This is the stage when you realize that you don’t have a hobby but a real company that can very easily scale up.


You have realized that you are part of the 5% of the population who makes this kind of income.


“Should I keep going?” isn’t even a question because you’ve already proven that you can have more success with your own business than with any other endeavor or job.


This stage has no time duration or limit, because you’ve made it!


Your objective is to recreate this level of income—I’m talking seven figures—without killing yourself in the process.  


So how do you know you’re in the Leverage and Profit?


  • You are making at least $20,000 dollars a month.
  • You have close to 10,000 email subscribers, if not more.
  • You have a solid team that supports you in managing the daily operations of your business.
  • You’re considered one of the “Top People to Watch” in your industry.
  • You’re completely out of the customer service tasks.
  • You have built your team so you can totally trust them.
  • You have a copywriter, a graphic designer, and a tech person who helps you with your website.
  • You have five funnels that work consistently.
  •  You are scaling up and ready to crank it up.

Are you wondering what you can expect emotionally?


Well, I really don’t know about you, but this is what I have experienced.   On the negative side:

  • Definitely tiredness.
  • Questions like “How can I make this work even faster?”
  • Fear about being able to recreate this success year after year.


On the Positive side:


  • The work stops being about making money and starts being about your vision and your purpose.
  • You have more ideas than you can implement in any given period.
  • The creativity that you experience makes you feel alive every single day.
  • You know without a shred of doubt that your business is who you truly are.  It is not just a business, but a part of you.
  • You have an enormous desire to help more people and make a positive impact on their lives.
  • You are completely in love with personal development, knowing you cannot get to the next level without becoming a better and stronger human being.
  • You take “S#H%&T” from no one.


What you may be saying to yourself:


  • “Do I want to grow more?”
  • “I’m really ready to recommit?
  • “Should I continue doing this?”
  • “Maybe I can just keep it at this level.”
  • “What is my next step?”
  • “What is this business really about?”


This is when you can start tapping into your generosity and find meaning in giving to those who have less than you.


These are the tasks you should be working on:


  • Team hiring and delegation
  • Removing yourself from daily operations
  • Continuing with Systems and procedures
  • Solid team structure


And…   Oh, shoot!

If you want to find that out…

But before then…   Let me know in the comments section, which stage you are in.?

2016 Copyright and All Rights Reserved, Erika Ferenczi, & Life is Yours, LLC.

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE? You can, as long as you include this complete paragraph with it: Erika Ferenczi, ACC, CPC, ELI-MP, EH, MFIN is a Business & Financial Freedom Mentor, Dynamic Speaker, Loving Mom. She is the Founder of the and Author of: Beyond The Lies ~ The Ways Women Sacrifice Freedom by Relying on Others. Erika is a Financial Expert by profession and a Business Mentor by heart. She specializes in helping business owners get more clients and double or even triple their income in record time.   Erika believes that you are not free until you are financially free and that the moment you turn your business into your life’s mission and you learn the art of marketing and sales you can not help but succeed and she is eager to show you how.

Enjoy! With all my desire to see you succeed,